Audience Research

I conducted this research in order to use the information I gained in creating a desirable newspaper. I will apply this information to my final product.
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What would you expect from your local newspaper?

AGE?
16-24 12/25

25-40 2/25

40-60 7/25

60+ 4/25

DO YOU REGULARLY PURCHASE YOUR LOCAL NEWSPAPER?

Often 17/25

Rarely 6/25

Never 2/25

WHAT STORIES ARE YOU MOST LIKELY TO READ? (WAS TICKED WHERE APPROPRIATE)

Human Interest 20/25

National news on a local level 25/25

Local Politics 11/25

School Related articles 7/25

DO YOU PAY ATTENTION TO ADVERTISEMENTS IN THE NEWSPAPER? (JOB ADS, SHOP ADS ETC.)
Yes 14/25

No 11/25

DO YOU PASS YOUR NEWSPAPER ON TO OTHERS IN YOUR FAMILY/FRIENDS, OR THROW AWAY/RECYCLE IT?

Pass it on 12/25

Throw away/Recycle 11/25

HOW LONG WOULD YOU KEEP YOUR NEWSPAPER FOR?

2 days - 1 week 9/25

1 week - 2 weeks 13/25

2 weeks + 3/25

WHAT IS THE MOST YOU WOULD PAY FOR A LOCAL NEWSPAPER?

20p - 50p 6/25

50p - £1 15/25

£1 - £1.50 4/25

£2 + 0/25

APPLICATION TO PRODUCT

From these results I concluded that the newspaper should be weekly and contain articles that are nationally based. I also established that the cost of the newspaper should be inexpensive.