Newspaper Poster Conventions

To create an advertisement poster for the newspaper, I have researched the generic conventions of national newspapers advertising posters. These are images from two different newspapers, The Guardian and The Sun, and their conventions.
The Guardian

- Quotes/Persuasive language/sentences
- Colour
- Title/Website of newspaper
- Image (Using relevant associated words)
- Not a lot of text
- (Newspaper) Associated words e.g "fact" and "opinion"
- None gender/age specific

- Title/Website of newspaper
- Image
- Colour
- Persuasive language/sentences
- Simple
- None gender/age specific

These two posters present a very simple approach to advertising. Using eye-catching colours and unusual designs attracts attention easily. The language used within each poster is specific to newspapers and the media, suggesting that the audience can have their own opinion and the newspaper will allow them to do this.

The Sun

- Title of newspaper
- Image of receipt
- Subjects within the newspaper shown on receipt, "TOTAL 30P" connoting it is worth the money.
- Simple
- None gender/age specific

- Tite of newspaper
- Simple
- Quotation
- Possibly for generation that understands the recession
- Bold statements e.g "BIG OPINIONS. EVERY DAY."

Both of these advertisement posters for The Sun, similarly to The Guardian, present also a simple scheme. The receipt poster is imaginative and simple with a good concept to persuade the audience to buy the newspaper.

Through looking at these posters, although national, I have gained knowledge for the production of my own poster.

I will make it simple yet appealing so my audience finds it eye-catching and interesting.